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Q&A Interview with Jack Smith - Simulmedia

Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what the company should build in terms of systems. And yet, it is not IT; His work touches all aspects of the business such as research, sales and marketing. Jack comes to Simulmedia with an extensive experience in radio, the internet and television and shares his views in this interview on a range of cutting edge issues from Big Data in TV advertising, Set Top Box Data in measurement, Connected TV, Privacy issues and upcoming trends in the media landscape.

The five videos of the complete interview are as follows:

Subject                                        Length (in minutes)
Background and Simulmedia      (4:52)
STB Data                                     (7:54)
Big Data to TV Advertising         (7:13)
Connected TV, Privacy                (4:56)
Predictions                                   (5:39)

Charlene Weisler interviews Jack Smith, Chief Product Officer, Simulmedia. Jack talks about his background in this 4:52 minute video:



Jack Smith talks to Charlene Weisler about Simulmedia's use of STB data in its measurement processes in this 7:45 minute video:



What is Big Data and how does it impact TV advertising? Jack Smith discusses this subject with Charlene Weisler in this 7:13 minute video:




Charlene Weisler talks to Jack Smith of Simulmedia about Privacy and the Connected TV advancement and its impact on media in this 4:56 minute video:



Charlene Weisler interviews Simulmedia CPO Jack Smith about his thoughts on the future of media in this 5:39 minute video:

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