Tuesday

Q&A Interview with Harvey Kent - Donovan MediaOcean

Harvey Kent, Chief Media Strategist for Donovan Systems, was one of the early pioneers in standardizing media pre-buying and Buy / Sell IT systems. And he has helped the industry adapt to the changing landscape in processing media data from its many sources to its many users. In this interview, Harvey talks about Donovan and MediaOcean, the introduction of Set Top Box Data into Donovan, media measurement and upcoming trends in the media landscape.





The five videos of the complete interview are as follows:

Subject                                                Length (in minutes)
Background and Buy Sell Systems             (5:11)
Standards and Best Practices                     (9:07)
STB Data in Donovan                                 (10:22)
Donovan and MediaOcean                          (6:38)
Predictions                                                  (3:13)


Charlene Weisler interviews Harvey Kent, Chief Media Strategist for Donovan. In this 5:11 minute video, Harvy talks about his background and the concept of Buy/Sell media systems.





Harvey Kent talks to Charlene Weisler about standardization of metrics as it pertains to best practices in media data in this fascinating 9:07 minute video:




Charlene Weisler interviews Donovan's Harvey Kent about the rate of change in the media ecosystem. in this 10:23 minute video:




Harvey Kent talks to Charlene Weisler about Donovan and Mediabank to form MediaOcean. This video is 6:38 minutes:




In this final video, Harvey Kent talks to Charlene Weisler about his outlook on the media landscape for the next five years. This video is 3:13 minutes:

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