Michael Finn, President Brightline, has extensive ad sales experience across platforms – from Cable to Satellite to iTV. Along the way he developed an expertise in set top box data and its value in the sales process. In this fascinating interview, Michael talks about iTV, addressable advertising and the use of data to make informed advertising decisions. Michael also demonstrates the Brightline platform.
The five videos of the complete interview are as follows:
Subject Length (in minutes)
Background (5:40)
iTV, Addressable (8:47)
Brightline (6:03)
System Demo (6:47)
Predictions (5:36)
Charlene Weisler interviews Brightline President Michael Finn about his background and the privacy policies for addressable advertising in this 5:40 minute video:
Charlene Weisler interviews Michael Finn who discusses iTV and Addressable Advertising in this 8:47 minute video:
Michael Finn of Brightline talks to Charlene Weisler about Brightline and Connected TV in this 6:03 minute video:
In this 6:47 minute video, Brightline President Michael Finn demonstrates the system to Charlene Weisler:
In this final video, Michael Finn talks to Charlene Weisler about his Predictions for the media industry in the coming years, This video is 5:36 minutes:
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