Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Marketing Business Analysis have been involved in the business of contract posting and analysis for many years. But this data has now taken on greater importance and MSA is branching out into new forms of commercial analysis - whether the efficiency of the commercial pod or through various segmentation analyses. This four part interview delves into a range valuable insights about the ad marketplace. The four videos are as follows:
Subject Length (in minutes)
Background (5:01)
Addressable Advertising (6:40)
Commercial Pod and Segmentation (7:02)
Prediction (6:31)
Mike McGuire and Eric Bartko discuss their backgrounds in this 5:01 minute video:
Charlene Weisler interviews Mike McGuirre who talks about Addressable Advertising in this 6:40 minute video.
Eric Bartko discusses the range of commercial Pod studies and segmentation analyses available through MSA in this 7:02 minute video:
Both Mike and Eric offer their assessment of media landscape in the next few years in this 6:31 minute video:
Apr 4, 2011
Q&A Interview with Jeff Siegel, SVP, ROVI
The advertising marketplace is evolving quickly with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP Advertising for Rovi, has experienced them all in his career from the broadcast model to cable to a company like Rovi which is one of the new players in the media space that is changing the framework of viewing preferences, content platforms and ad models.
In a video interview conducted a few days before the roll-out of a new Rovi initiative on Smart TV, Jeff talks about the differences between the broadcast, cable and new platform marketplaces, Set Top Box data, Metadata, privacy, addressable advertising and their new Smart TV Trial.
The five videos in this interview are:
Subject Length (in minutes)
Background (2:49)
Rovi, Addressability (5:09)
Metadata and STB data (3:24)
Smart TV Trial (3:52)
DVR, CE Partners, Predictions (4:41)
Charlene Weisler interviews Rovi's Jeff Siegel who talks about his background in this 2:49 minute video:
Jeff Siegel, SVP Advertising for Rovi, discusses the company and addressable advertising. This videos is 5:09 minutes:
Charlene Weisler interviews Jeff Siegel who talks about Rovi's Metadata and STB data. The video is 3:24 minutes long:
Jeff Siegel talks about Rovi's new initiative - The Smart TV Trial - which is a test for addressable advertising. The video is 3:52 minutes long:
In this final video (4:41 minutes long) Jeff Siegel talks about DVRs, Rovi's CE Partners and offers some predictions about the media landscape over the next few years:
In a video interview conducted a few days before the roll-out of a new Rovi initiative on Smart TV, Jeff talks about the differences between the broadcast, cable and new platform marketplaces, Set Top Box data, Metadata, privacy, addressable advertising and their new Smart TV Trial.
The five videos in this interview are:
Subject Length (in minutes)
Background (2:49)
Rovi, Addressability (5:09)
Metadata and STB data (3:24)
Smart TV Trial (3:52)
DVR, CE Partners, Predictions (4:41)
Charlene Weisler interviews Rovi's Jeff Siegel who talks about his background in this 2:49 minute video:
Jeff Siegel, SVP Advertising for Rovi, discusses the company and addressable advertising. This videos is 5:09 minutes:
Charlene Weisler interviews Jeff Siegel who talks about Rovi's Metadata and STB data. The video is 3:24 minutes long:
Jeff Siegel talks about Rovi's new initiative - The Smart TV Trial - which is a test for addressable advertising. The video is 3:52 minutes long:
In this final video (4:41 minutes long) Jeff Siegel talks about DVRs, Rovi's CE Partners and offers some predictions about the media landscape over the next few years:
Subscribe to:
Posts (Atom)