Managing the Metadata. Q&A With Greg Varhely.

Greg Varhely has over 20 years in the television media industry concentrating a majority of his time in the advanced platforms and digital R&D sectors. His expertise in video on demand has led to more ideas on complex applications, cross platform packaging and advanced usability apps. In this interview, Greg talks about the future of video on demand, metadata challenges in asset identification and content flow across platforms. He also offers some interesting predictions on what will happen to the IP, to networks of various sizes and of the smart TV roll out.

The six videos of the interview are as follows:

Subject                                                Length (in minutes)

Background                                                   (3:51)

DAI, Addressable Advertising, EBIF          (5:16)

Cross Platform, Content Flow                     (5:44)

Metadata, IDER, Asset ID                             (6:38)

Predictions – IP Next Generation              (5:59)

Predictions- Networks, SmartTV               (6:35)


Charlene Weisler interviews Greg Varhely who discusses his background in this 3:51 minute video:

What are the opportunities with Dynamic Ad Insertion and Addressable Advertising? Greg Varhely talks to Charlene Weisler about these topics in this 5:16 minute video:

Greg Varhely talks to Charlene Weisler about cross platform and content flow in this 5:44 minute video:

Metadata, its challenges for identification and its uses are discussed by Greg Varhely in this 6:38 minute video:

Greg Varhely offers his predictions to Charlene Weisler int he next two videos. The first is on the IP (5:59 minutes) and the second is regarding television (6:35 minutes):

 

Q&A Interview with Jeff Siegel, SVP, ROVI

The advertising marketplace is evolving quickly with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP Advertising for Rovi, has experienced them all in his career from the broadcast model to cable to a company like Rovi which is one of the new players in the media space that is changing the framework of viewing preferences, content platforms and ad models.

In a video interview conducted a few days before the roll-out of a new Rovi initiative on Smart TV, Jeff talks about the differences between the broadcast, cable and new platform marketplaces, Set Top Box data, Metadata, privacy, addressable advertising and their new Smart TV Trial.

The five videos in this interview are:

Subject Length (in minutes)
Background (2:49)
Rovi, Addressability (5:09)
Metadata and STB data (3:24)
Smart TV Trial (3:52)
DVR, CE Partners, Predictions (4:41)



Charlene Weisler interviews Rovi's Jeff Siegel who talks about his background in this 2:49 minute video:





Jeff Siegel, SVP Advertising for Rovi, discusses the company and addressable advertising. This videos is 5:09 minutes:




Charlene Weisler interviews Jeff Siegel who talks about Rovi's Metadata and STB data. The video is 3:24 minutes long:





Jeff Siegel talks about Rovi's new initiative - The Smart TV Trial - which is a test for addressable advertising. The video is 3:52 minutes long:





In this final video (4:41 minutes long) Jeff Siegel talks about DVRs, Rovi's CE Partners and offers some predictions about the media landscape over the next few years: