Bill Feininger, SVP Media Measurement for FourthWall Media,
began his career as an engineer at Honeywell and after several other positions moved
to Nielsen Media Research where he worked in interactive televisions and
advanced advertising. His current job at
FourthWall involves the launch of a new and exciting set top box data analytics
service, Massive Data. In this fascinating
interview, Bill talks about his work at FourthWall, his responsibilities in
building an analytics business collecting set top box data from 1.3 million
homes and growing, the profile of the Massive Data footprint, the impact of
connected TV on the measurement business and some projections as to where the
industry is going in the next five years.
The five videos of the complete interview are as follows:
Subject Length (in
minutes)
Background (7:19)
Massive Data
(6:46)
Data Usage and Comparisons (6:41)
EBIF and Connected TV (6:25)
Predictions (2:40)
Charlene Weisler interviews Bill Feininger who talks about his background and about his work at FourthWall in this 7:19 minute video:
Bill Feininger of FourthWall talks to Charlene Weisler about their new set top box data centric service called Massive Data in this 6:46 minute video:
Charlene Weisler interviews Bill Feininger who talks about set top box data usage in this 6:41minute video:
FourthWall's Bill Feininger discusses EBIF and Connected TV in this 6:25 minute video:
In this final 2:40 minute video, Bill Feininger looks forward into the next five years and talks about how the media landscape will change:
Thank you!
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