Q&A Interview with Bill Feininger - FourthWall Media

Bill Feininger, SVP Media Measurement for FourthWall Media, began his career as an engineer at Honeywell and after several other positions moved to Nielsen Media Research where he worked in interactive televisions and advanced advertising.  His current job at FourthWall involves the launch of a new and exciting set top box data analytics service, Massive Data. In this fascinating interview, Bill talks about his work at FourthWall, his responsibilities in building an analytics business collecting set top box data from 1.3 million homes and growing, the profile of the Massive Data footprint, the impact of connected TV on the measurement business and some projections as to where the industry is going in the next five years.

The five videos of the complete interview are as follows:

Subject                                    Length (in minutes)
Background                              (7:19)
Massive Data                           (6:46)
Data Usage and Comparisons   (6:41)
EBIF and Connected TV            (6:25)   
Predictions                               (2:40)

Charlene Weisler interviews Bill Feininger who talks about his background and about his work  at FourthWall in this 7:19 minute video:

Bill Feininger of FourthWall talks to Charlene Weisler about their new set top box data centric service called Massive Data in this 6:46 minute video:

Charlene Weisler interviews Bill Feininger who talks about set top box data usage in this 6:41minute video:

FourthWall's Bill Feininger discusses EBIF and Connected TV in this 6:25 minute video:

In this final 2:40 minute video, Bill Feininger looks forward into the next five years and talks about how the media landscape will change:


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