Managing the Metadata. Q&A With Greg Varhely.

Greg Varhely has over 20 years in the television media industry concentrating a majority of his time in the advanced platforms and digital R&D sectors. His expertise in video on demand has led to more ideas on complex applications, cross platform packaging and advanced usability apps. In this interview, Greg talks about the future of video on demand, metadata challenges in asset identification and content flow across platforms. He also offers some interesting predictions on what will happen to the IP, to networks of various sizes and of the smart TV roll out.

The six videos of the interview are as follows:

Subject                                                Length (in minutes)

Background                                                   (3:51)

DAI, Addressable Advertising, EBIF          (5:16)

Cross Platform, Content Flow                     (5:44)

Metadata, IDER, Asset ID                             (6:38)

Predictions – IP Next Generation              (5:59)

Predictions- Networks, SmartTV               (6:35)


Charlene Weisler interviews Greg Varhely who discusses his background in this 3:51 minute video:

What are the opportunities with Dynamic Ad Insertion and Addressable Advertising? Greg Varhely talks to Charlene Weisler about these topics in this 5:16 minute video:

Greg Varhely talks to Charlene Weisler about cross platform and content flow in this 5:44 minute video:

Metadata, its challenges for identification and its uses are discussed by Greg Varhely in this 6:38 minute video:

Greg Varhely offers his predictions to Charlene Weisler int he next two videos. The first is on the IP (5:59 minutes) and the second is regarding television (6:35 minutes):

 

Q&A Interview with Bill Feininger - FourthWall Media

Bill Feininger, SVP Media Measurement for FourthWall Media, began his career as an engineer at Honeywell and after several other positions moved to Nielsen Media Research where he worked in interactive televisions and advanced advertising.  His current job at FourthWall involves the launch of a new and exciting set top box data analytics service, Massive Data. In this fascinating interview, Bill talks about his work at FourthWall, his responsibilities in building an analytics business collecting set top box data from 1.3 million homes and growing, the profile of the Massive Data footprint, the impact of connected TV on the measurement business and some projections as to where the industry is going in the next five years.

The five videos of the complete interview are as follows:

Subject                                    Length (in minutes)

Background                              (7:19)

Massive Data                           (6:46)

Data Usage and Comparisons   (6:41)

EBIF and Connected TV            (6:25)   

Predictions                               (2:40)

           

Charlene Weisler interviews Bill Feininger who talks about his background and about his work  at FourthWall in this 7:19 minute video:

Bill Feininger of FourthWall talks to Charlene Weisler about their new set top box data centric service called Massive Data in this 6:46 minute video:

Charlene Weisler interviews Bill Feininger who talks about set top box data usage in this 6:41minute video:

FourthWall's Bill Feininger discusses EBIF and Connected TV in this 6:25 minute video:

In this final 2:40 minute video, Bill Feininger looks forward into the next five years and talks about how the media landscape will change: