Jon Marks has a long and successful career in media starting out of college at Young and Rubican where he worked for industry veteran David Marans in the Media Research Department. Research is a passion with Marks. He believes that it is a great place to absorb and learn about our business. From the advertising world he moved to Telemundo at the time the network just signed on for Nielsen measurement. Ultimately, his career path led to Turner where, as SVP, he is responsible for Programming, Marketing and Digital Research for TNT, TBS, TruTV and TCM. In this fascinating interview, Marks discusses network branding, his work at Turner, Telemundo and Channel One, branding networks, his specialty data and analytics work and, looking ahead, what the media landscape could look like five years from now.
The five videos of the interview are as follows:
Subject Length (in minutes)
Branding TNT, TBS and TruTV (9:53)
Drivers to Viewership (8:02)
Channel One and Turner Promos (7:51)
Charlene Weisler interviews Turner SVP Jon Marks who talks about his background in this 8:59 minute video:
Jon Marks of Turner talks to Charlene Weisler about how he was able to use research to differentiate the different brands of TNT and TBS and later, TruTV in this 9:53 minute video:
Charlene Weisler interviews Jon Marks who discusses the different drivers to viewership in this 8:02 minute video:
Jon Marks talks to Charlene Weisler about how his work with Channel One and how he uses research in promo research at Turner in this 7:51 minute video:
In this final 5:21 minute video, Jon Marks shares his media insights and predictions with Charlene Weisler. How will the industry look five years down the road?