Jon Marks has a long
and successful career in media starting out of college at Young and Rubican
where he worked for industry veteran David Marans in the Media Research
Department. Research is a passion with Marks. He believes that it is a great
place to absorb and learn about our business. From the advertising world he
moved to Telemundo at the time the network just signed on for Nielsen
measurement. Ultimately, his career path led to Turner where, as SVP, he is
responsible for Programming, Marketing and Digital Research for TNT, TBS, TruTV
and TCM. In this fascinating interview, Marks discusses network branding, his
work at Turner, Telemundo and Channel One, branding networks, his specialty
data and analytics work and, looking ahead, what the media landscape could look
like five years from now.
The five videos of the interview are as follows:
Subject Length
(in minutes)
Background (8:59)
Branding TNT, TBS and TruTV (9:53)
Drivers to Viewership (8:02)
Channel One and Turner Promos (7:51)
Predictions (5:21)
Charlene Weisler interviews Turner SVP Jon Marks who talks about his background in this 8:59 minute video:
Jon Marks of Turner talks to Charlene Weisler about how he
was able to use research to differentiate the different brands of TNT and TBS
and later, TruTV in this 9:53 minute video:
Charlene Weisler interviews Jon Marks who discusses the
different drivers to viewership in this 8:02 minute video:
Jon Marks talks to Charlene Weisler about how his work with
Channel One and how he uses research in promo research at Turner in this 7:51
minute video:
In this final 5:21 minute video, Jon Marks shares his media
insights and predictions with Charlene Weisler. How will the industry look five
years down the road?
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