Social Media Sales Conversions. Q&A with Extole's Matt Roche.

Matt Roche, CEO Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measureable way.  Extole uses referrals to lead customers through the ad funnel. In this interesting interview, Roche talks about his work at Extole, the social media space as it pertains to sales, the metrics his company has developed to quantify the efficacy of referrals on sales and the concept of the 12^th Man. Roche also offers some of his insights into how the media landscape will evolve over the next few years.

The three videos of the interview are as follows:

Subject                                                 Length (in minutes)

Background and Extole                                  (4:08)

Social Referrals                                                (5:45)

Metrics and Predictions                                 (10:21)

Charlene Weisler interviews Extole CEO Matt Roche who discusses his background and his company in thei 4:08 minute video:

Matt Roche talks to Charlene Weisler about Social Referrals in this 5:45 minute video:

Extole CEO Matt Roche looks ahead in the media landscape and shares his predictions with Charlene Weisler in this 10:21 minute video: