Managing the Metadata. Q&A With Greg Varhely.

Greg Varhely has over 20 years in the television media industry concentrating a majority of his time in the advanced platforms and digital R&D sectors. His expertise in video on demand has led to more ideas on complex applications, cross platform packaging and advanced usability apps. In this interview, Greg talks about the future of video on demand, metadata challenges in asset identification and content flow across platforms. He also offers some interesting predictions on what will happen to the IP, to networks of various sizes and of the smart TV roll out.

The six videos of the interview are as follows:

Subject                                                Length (in minutes)

Background                                                   (3:51)

DAI, Addressable Advertising, EBIF          (5:16)

Cross Platform, Content Flow                     (5:44)

Metadata, IDER, Asset ID                             (6:38)

Predictions – IP Next Generation              (5:59)

Predictions- Networks, SmartTV               (6:35)


Charlene Weisler interviews Greg Varhely who discusses his background in this 3:51 minute video:

What are the opportunities with Dynamic Ad Insertion and Addressable Advertising? Greg Varhely talks to Charlene Weisler about these topics in this 5:16 minute video:

Greg Varhely talks to Charlene Weisler about cross platform and content flow in this 5:44 minute video:

Metadata, its challenges for identification and its uses are discussed by Greg Varhely in this 6:38 minute video:

Greg Varhely offers his predictions to Charlene Weisler int he next two videos. The first is on the IP (5:59 minutes) and the second is regarding television (6:35 minutes):