Friday

The Revolution Will Be Televised … With Set Top Box Data



Set Top Boxes and their ability to passively collect tuning data has been an exciting development for the world of TV measurement for the past decade. The IAB defines a set top box simply as an electronic device that connects to a TV providing connectivity to the Internet, game systems, or cable systems. But its capability to not only feed out content but also receive back usage data expands its value to the media industry as a measurement device.

CIMM (The Coalition for Innovative Media Measurement) released a STB Data whitepaper listing the following uses of Set Top Box data:

Read more on the Videa Blog.

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