Brad Smith, SVP, Revenue and Operations for Videa, was one of the panelists featured at the recent Advanced Advertising Next TV Summit. His panel, “What Makes a Programmatic Campaign Successful and Will Programmatic Spending Grow?”, sparked some fascinating discussion points.
What were the most surprising takeaways from the Advanced Advertising event?
From the buy side it was impressive to hear others focus on data and
on making programmatic sustainable for both buyers and the sellers in
this new world. And on our panel, it was the shared level of importance
that Doug (from Hulu) and Adam (from Dish) had for items that we at
Videa see as crucial for programmatic to be positively impactful for all
parties involved—from the need for pricing and order transparency to
the demand for better triangulation of data. It shows me that the
marketplace has come a long way in the past 18 months in terms of
getting our collective priorities and standards in order and what will
make the industry sustainable in the marketplace from both a buying and
Read the full article on the Videa blog.