From the Next TV Summit: Insights From Videa’s Brad Smith

Brad Smith, SVP, Revenue and Operations for Videa, was one of the panelists featured at the recent Advanced Advertising Next TV Summit. His panel, “What Makes a Programmatic Campaign Successful and Will Programmatic Spending Grow?”, sparked some fascinating discussion points.

What were the most surprising takeaways from the Advanced Advertising event?

From the buy side it was impressive to hear others focus on data and on making programmatic sustainable for both buyers and the sellers in this new world. And on our panel, it was the shared level of importance that Doug (from Hulu) and Adam (from Dish) had for items that we at Videa see as crucial for programmatic to be positively impactful for all parties involved—from the need for pricing and order transparency to the demand for better triangulation of data. It shows me that the marketplace has come a long way in the past 18 months in terms of getting our collective priorities and standards in order and what will make the industry sustainable in the marketplace from both a buying and selling side.

Read the full article on the Videa blog.

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