The Big Game Ads That Score Local Touchdowns
First Down: 2016 Ad Performance
Last year, the matchup between the Carolina Panthers and the Denver Broncos reached record-high ratings. Prices for a 30-second spot were also an all-time high, at $5 million, up 11 percent from 2015’s $4.5 million. A majority of the ads focused on celebrities, with over 40 notables appearing—from Jeff Goldblum for Apartments.com to Amy Schumer and Seth Rogen for Bud Light. But according to Adweek, the top-five most popular ads were non-celebrity-focused:
Read the full article on Videa.tv blog.