The Big Game Ads That Score Local Touchdowns

Every year, the ads are as eagerly anticipated as is the big game itself. One great advantage of advertising on any live game is the extended reach the message gets, not only from the large and engaged audience that watches both the game and the ads, but from social media and postgame reactions as well. Ads during the big game reach further and last longer because they’re dissected, discussed, and ranked days after the final play.

First Down: 2016 Ad Performance
Last year, the matchup between the Carolina Panthers and the Denver Broncos reached record-high ratings. Prices for a 30-second spot were also an all-time high, at $5 million, up 11 percent from 2015’s $4.5 million. A majority of the ads focused on celebrities, with over 40 notables appearing—from Jeff Goldblum for Apartments.com to Amy Schumer and Seth Rogen for Bud Light. But according to Adweek, the top-five most popular ads were non-celebrity-focused:

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