Solving the TV Data Puzzle With Broadcast
Not only do measurement companies like Nielsen and comScore use standard datasets for measurement—they also offer cross-platform datasets to help stitch together the consumer journey. TV datasets from sources like Facebook, Hulu, Netflix, and Google have valuable measurement potential but are not fully shared externally, and none of them offer a full picture of media use. So while over-the-top (OTT) services remain popular, their data is not easily quantifiable within the broader media ecosystem.
Read the full article on the Videa blog.