Beth Rockwood is the Senior Vice President, Market Resources at Discovery Communications. Beth’s extensive research background spans agency (Y&R), broadcast (CBS) and cable ( Discovery). In this interview, she talks about a range of subjects including set top box data, her work with segmentation and data fusion, how she manages the vast change occurring in the marketplace and some innovations that she is bringing forward at Discovery.
The five videos cover the following topics:
Subject Length (in minutes)
Background (2:53)
Managing Change, STB data, CIMM (5:19)
Segmentation, Data Fusion (3:27)
Predictions, Innovations (5:42)
Next Generation Research (2:14)
Charlene Weisler interviews Discovery's Beth Rockwood who discusses her extensive media background at an agency, broadcast network and now at Discovery:
Charlene Weisler interviews Beth Rockwood on managing change in the marketplace, the advent of set top box data and her work with CIMM:
Beth Rockwood talks about data fusion and the value of segmentation:
Charlene Weisler interviews Discovery's Beth Rockwood who offers her media landscape predictions on the next five years:
In this final video, Beth Rockwood talks about the next generation of researchers - how can we attract new blood into the discopline:
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