Jim Multari, Director of Research for Sprout, has great experience in the supplier side of research before moving to Sprout four years ago. Jim is currently exploring how to measure and position Sprout through the use of custom research and set top box data. In this interview, Jim talks about how Sprout researches parental preferences, how Sprout behaviorally targets parents of pre-schoolers, what the future is for measurement, cross platform and changes in research since he first started as a data analyst.
The videos in this fascinating interview cover the following topics:
Subject Length (in minutes)
Background (5:45)
Sprout, STB Data, Cross Platform (5:43)
CTAM (1:55)
BT, DVR, Predictions (6:38)
Targeting Pre-schoolers (6:04)
Charlene Weisler interviews Jim Multari of Sprout who talks about his background in thei 5:45 minute video:
Charlene Weisler interviews Jim Multari of Sprout who talks about Sprout, the use of set top box data in measurement and cross platform in this 5:43 minute video:
Research Director Jim Multari talks about CTAM and his participation in CTAM committees in this 1:55 minute video:
Charlene Weisler interviews Jim Multari who discusses behavioral targeting, DVR use and offers some future predictions and insights. The video is 6:38 minutes long:
Jim Multari talks about how Sprout not only research parental preferences but also how the network targets pre-schoolers in this 6:04 minute video:
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