CIMM, the Coalition for Innovative Media Measurement, whose Lexicon of Set Top Box Data terms and definitions has helped to standardize the language associated with STB data and its measurement has just launched a weekly column on Mediapost's TV Board called A Word A Week. This column selects a term and definition from the CIMM Lexicon and places it in context.
As a compiler and editor of the CIMM Lexicon, I am pleased to see that the terms and definitions will be showcased to a wide audience via Mediapost and hope that this will help facilitate STB data standardization, measurement and usage in the industry.
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