Betsy Frank, Chief Research and Insights Officer of Time Inc, has a background that spans many different media platforms and businesses - from agencies such as Saatchi, to networks such as MTV and now to Time Inc. and its print and digital offerings. In this fascinating six part interview, Betsy talks about her background and how the media landscape has changed over the past 30 years. She offers some media truisms – what is constant about the industry – thoughts and opinions about metrics, generational trends and where the industry is headed over the next five years.
The six videos of the complete interview are as follows:
Subject Length (in minutes)
Background (6:06)
Evolution (6:56)
Media Truisms (7:56)
Print and Time Inc (9:45)
Metrics (11:04)
Generational Change and Predictions (8:00)
Charlene Weisler interviews Time Inc CRO Betsy Frank who talks about her extensive media research background in this 6:06 minute video:
Time Inc CRO Betsy Frank talks to Charlene Weisler about the evolution of the media landscape over the past 25+ years including the act of change on television and print in this 6:56 minute video:
Charlene Weisler talks to Betsy Frank who discusses the concept of Media Truisms - those theories that do not change over time. This video is 7:56 minutes:
Charlene Weisler talks to Betsy Frank who discusses Print Media - how it is changing over time and the research she is doing at Time Inc. This video is 9:45 minutes:
Betsy Frank talks to Charlene Weisler about establishing media metrics in the evolving media landscape this 11:04 minute video:
In this final video (which is 8:00 minutes) Betsy Frank talks to Charlene Weisler about all types of trends - the possible generational change in consumer attitudes based on the current economic conditiion, other trends and some predictions for the next few years:
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