Interesting Article on Big Data

Steve Lohr reports for The New York Times that Big Data is the future and the future is here.
http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

For those of us who have been mining data in the media research realm, the recognition of the value of our analytical work is very welcome. And, according to the NY Times, it is poised to become even more important in the coming years. There is not only more data thrown off from such phenomena as Social Media, but this data is increasingly unstructured (containing video, audio and text in addition to numbers) and requires an astute and creative outlook to interpret.

Bring it on. We are ready.