Q&A with Gayle Fuguitt - The ARF

Gayle Fuguitt, the new CEO of the ARF, is a prize win for the organization and for the industry at large. This Research titan comes from a distinguished 30+ year career at General Mills where she ascended to Officer of Research. While there she transformed the Market Research Department to the Global Consumer Insights Department which helped center the focus on actionable insights and  analytics to drive growth.

In this fascinating interview Fuguitt talks about her career and how the ARF was a natural segue to her interests and talents. She talks about research trends, consumer behavior and privacy, metrics, Big Data and where television is headed. In addition she offers some insights into how the media landscape may transition over the next few years.

The five videos of the interview are as follows:

Subject                                                 Length (in minutes)

Background                                                        (5:46)

Consumers and Privacy                                     (4:31)

The ARF                                                            (5:31)

FMRI, Metrics, TV, Big Data                            (5:13)

Predictions                                                         (5:24)

Charlene Weisler interviews ARF CEO Gayle Fuguitt who talks about her background and education philosophy in this 5:46 minute video:



ARF CEO Gayle Fuguitt talks to Charlene Weisler about the trend in consumer research and the issues of privacy in big data in this 4:31 minute video:


Charlene Weisler interviews Gayle Fuguitt who talks about the ARF - its mission and some of its services in this 5:31 minute video:



Gayle Fuguitt, CEO ARF, talks to Charlene Weisler about aspects of research today including the use of FMRIs, new metrics, the future of TV and Big Data in this 5:13 minute video:


In this final 5:24 minute video, Charlene Weisler interviews ARF CEO Gayle Fuguitt who gives her perspective on future trends in the media landscape: