Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For some, it’s a tiered linear TV service that requires a subscription, such as HBO and Showtime. For others, the definition has expanded to include packages of channels offered by multi-channel video programming distributors (MVPDs) and over-the-top (OTT) companies like Apple.

So, it seems that for those in the business of selling television, “premium” is in the eye of the beholder.

What Sellers Need to Know

Adam Gerber, senior vice president of investment for North America at media-buying agency Essence, reflected on the current status of premium TV in a recent Adweek article. According to Gerber, “premium” is an overused term, and he concluded that “premium content is what works best for the marketer.”

Read the full article on the Videa blog.