Important Trends for Television From the 2017 TV of Tomorrow Conference

While we’ve certainly seen dramatic trends for television in the past few years, the technological advancements projected for 2018 presage an entirely new level of drama and change. The annual TV of Tomorrow conference in New York in December 2017 helped frame many of these issues, some of which have the potential to radically change the industry’s revenue model.

But there are rewards for forward-thinking media companies that understand the trends, are nimble, and are willing to take calculated risks. Trends for television fell into three general areas: data/measurement, consumer behavior, and advanced technology.

Collaboration Among Frenemies
Now more than ever, it’s time for companies to reach across the aisle and work together to find solutions to vexing industry challenges—from measurement, metric, and data standards to data labeling.

Read the full article on the Videa blog.