Global Programmatic Advertising Reaches New Heights

Programmatic advertising is taking the media world by storm. Its impressive growth on a global scale is changing the way international advertisers think about video advertising, ensuring a robust and profitable future for the media industry.

But what does programmatic mean for the world?

Global Programmatic’s Robust Growth
Global programmatic advertising is experiencing impressive year-on-year gains. In 2016, media agency Zenith projected a 31 percent growth in spend from 2016 to 2017 and forecasted spending of $64 billion in 2018. Once considered a remnant buy, programmatic has upped the ante. It offers advanced data segmentations and analytics that enable advertisers to purchase high-quality, hyper-targeted audiences in prime inventory.

“Programmatic advertising has risen to dominate the digital display market in just a few years,” according to the Zenith report,

Read the full article in the Videa blog.