IPG’s Michael Roth Reveals Advertising Truths in a Leadership Conversation with Jack Myers

Shepherding a global company during a time of evolutionary and seismic change is a challenge that Michael Roth, Chairman and CEO of Interpublic is well prepared to tackle. This week he sits down with MediaVillage’s Founder Jack Myers as part of the Leadership Conversation series to talk about a range of issues that his company and the industry at large are facing and solutions that can have great future impact on the business. 

Topics to be discussed include:

     >  Going beyond mere “lip service” to make substantive changes in company policies regarding stereotypes and other forms of bias and cementing internal and external policies that effectively drive equality.

     >  Internally, how companies can best recruit a diverse workforce, especially at the senior levels, and drive employee retention and satisfaction through something like IPG’s Talent Management Program.

     >  Focusing more on data in media planning, buying and execution as an objective, critical tool to differentiate audiences in an unbiased fashion based strictly on performance.

     >  How IPG is navigating addressable advertising, programmatic and cross platform to decide which products and services are best served on these platforms considering the audiences these platforms attract.

     >  Moving IPG forward with open source architecture systems that are not only breaking down silos within the company but also spur industry wide adoption and collaboration. 

     >  The impact of the changing advertising landscape that is increasingly digital streaming and in many cases non-ad supported. What is the advertising pivot in this environment?

     >  The inherent challenge of the cost of quality content versus the desire of audiences for free content requires some form of ad supported advertising model. But what?

     >  The IPG playbook to get employees comfortable going back into the office after weeks of remote working from home. Further, finding ways during the pandemic to celebrate creativity in an industry that often functions in networking and large social brainstorming gatherings.

     >  Considering all of the societal twists and turns nowadays, how to best forecast and position IPG in 2021 and beyond. 

Is there a bold, productive, profitable future for the advertising industry? The answer is yes. But tune in to see how.

This article first appeared in www.MediaVillage.com