Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
605
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Showing posts with label
605
.
Show all posts
Apr 2, 2019
605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605
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The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to mor...
Feb 7, 2018
Bringing Linear TV into the Addressable Market – The Spectrum and 605 Data Partnership
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“Linear television does not come to mind when people think of advanced products,” noted Rob Klippel, Senior Vice President of Advance...
Jan 27, 2018
Joining Forces to Create Addressable Measurement Standards
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Cross MediaWorks, parent company of Cadent , one2one Media and TCA, is partnering with TV data analytics firm, 605, to advance addressa...
Aug 26, 2017
How Will Automated TV Spend Grow?
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Programmatic and automated TV spend is on the rise. Addressable TV spend will grow 65.8 percent—reaching $1.26 billion in revenue—accord...
Jun 16, 2017
The Dawn of True Advertising Attribution Measurement?
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Advertising attribution modeling is one of the biggest challenges in cross-platform advertising. Although there are several companies and...
Apr 26, 2017
Ben Tatta of 605 on the Future of Legacy Measurement
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As Co-Founder and President of 605, Ben Tatta has embarked on an exciting new venture, working alongside Kristin Dolan, who has a deep ...
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