Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Jul 8, 2024
Screenvision Media Attention Study Proves The Value of Cinema
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The holy grail of advertising effectiveness is capturing viewer attention and by doing so, facilitating the consumer journey outcome. For Sc...
Jul 1, 2024
Matching Ads with Emotional Context to Programming. An AI Approach with Wurl
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Wurl, a connected TV adtech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Part...
Jun 26, 2024
Putting the Viewer First - A Look at Freewheel’s Viewer Experience Lab
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The secret to compelling advertising is an ongoing project but, thanks to advanced research techniques, it is possible to more fully underst...
May 18, 2024
“Primetime is Personal” and Other Findings from Involved Media’s Streaming Study
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Trying to get your finger on the pulse of television, much less to define it, is an ongoing exercise. Enter Involved Media , an internationa...
Apr 30, 2024
The Upfront Evolution Explained. An Interview with DeadLizard CEO Todd Reinhart
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It seems to me that Upfronts are continuing to evolve at an ever increasing pace. I sat down with Todd Reinhart, Partner & Co-Founder ...
Apr 26, 2024
Outfront and StreetMetrics Launch a Breakthrough in Dynamic Measurement
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Measuring transit out-of-home advertising through the consumer journey has gotten much easier thanks to a partnership between Outfront Med...
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