List of Interviews

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Showing posts with label ACR. Show all posts
Showing posts with label ACR. Show all posts
Nov 2, 2019

Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement

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While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent pro...
May 10, 2019

How to Get Personal, According to Nielsen

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"Marketers have to get personal," and should explore technological opportunities, according to Peter Katsingris, Senio...
May 16, 2018

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

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The Secret Society, established in 2015 by Mitch Oscar , an advanced television strategist with USIM, was created to inform industry leade...
May 18, 2017

Using ACR to Demonstrate TV’s Power. An Interview with Ashish Chordia, Alphonso

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Ashish Chordia, Founder and CEO, Alphonso, is a serial entrepreneur who also is a great supporter of start-ups and mentorship. His cu...
May 2, 2013

Cross Platform Measurement with Help From CIMM

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One of the most frenetic areas of measurement development today is in cross platform. Creative and scalable solutions are being crafted...
Feb 21, 2013

Q&A Interview with Mike Saxon - SymphonyAM

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Mike Saxon, SVP Advanced Media at Symphony Advanced Media (SymphonyAM), is an advertising effectiveness maven. His background includes...
Jul 31, 2012

Automatic Content Recognition - Needed Now

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Automatic Content Recognition (ACR) is an idea whose time has come in a multi-platform media environment. Here is how it works - Imagine tha...