Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
AMC
.
Show all posts
Showing posts with label
AMC
.
Show all posts
Aug 16, 2023
AMC Audience+ Offers Advertisers Addressable Targetability for the Best of AMC Programming
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As television addressable advertising incorporates more data and technology, media companies are stepping up with better delivery and meas...
Jan 16, 2021
Comcast’s Look Back at 2020 and Look Ahead to 2021
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This has been an unusually challenging time for prognostication. The once-in-a-generation pandemic and the current political environment hav...
Nov 22, 2020
The Challenge of Measuring Video Inventory. An Interview with AMC Networks’ Tom Ziangas
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The question of measurement looms large, especially in how we treat remnant inventory. How should the industry monitor, handle and best me...
Sep 10, 2020
Everything You Wanted to Know About Esports. An Interview with Zach Oscar
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Zach Oscar, Esports and Gaming Consultant, his esports teeth in 2018 writing for MediaPost on the Gaming/Esports industries and, at the sam...
Jan 29, 2020
The Many Challenges for Media Technology Departments
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With all of the change and transformation taking place in the media industry today, we may tend to forget that there is one area of ex...
Dec 11, 2019
Revenge, Confusion and Kumbayah at the TV of Tomorrow 2019 Conference
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Between ATSC 3.0, Addressability, live programming such as news and sports and OTT, this year’s NYC TV of Tomorrow conference offered a ...
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