Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Adam Lowy. Show all posts

Showing posts with label Adam Lowy. Show all posts

Nov 26, 2014

Addressable Advertising Pushes the Television Evolution

The recent B&C Content Show dedicated a full half day to discussions regarding the advancements in addressable advertising, TV prog...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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