List of Interviews

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Showing posts with label Advanced advertising. Show all posts
Showing posts with label Advanced advertising. Show all posts
Jan 3, 2024

Revealing Video Martketplace Trends in the Freewheel 1Q23 Report

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For the past thirteen years, FreeWheel ’s Video Marketplace Report has provided the advertising industry with core assessments of an ever ev...
Jun 16, 2020

Is It Now or Never For Advanced TV?

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Changes in the media ecosystem didn’t start with the pandemic. In fact, some aspects of media buying and selling have been in discussion...
May 8, 2019

TV Ad Targeting: Lessons From the Digital World

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Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion. A recent Advanced Advertising Summit hi...
Apr 8, 2019

Challenges and Opportunities in Advanced Television

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To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting c...
Mar 30, 2019

The Update on Advanced Advertising

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They say that the more things change the more they stay the same. The recent Advanced Advertising Summit this past week was notable in...
Mar 1, 2019

Championing Television Targeting Through the ATSG

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Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advance...
Jan 15, 2019

The Secret to Increasing Unduplicated Reach. Interview with Dataxu’s Mike Baker

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Nine years ago, a group of data scientists from MIT Labs formed a partnership to more fully explore the use of data science in adverti...