Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Alison Weissbrot. Show all posts

Showing posts with label Alison Weissbrot. Show all posts

May 8, 2019

TV Ad Targeting: Lessons From the Digital World

Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion. A recent Advanced Advertising Summit hi...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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