Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Allison Metcalfe. Show all posts

Showing posts with label Allison Metcalfe. Show all posts

Sep 12, 2018

Addressable Campaigns: From Data Quality to Optimization

We are hearing more conversations on Addressable that focus on data optimization and quality. The media industry has historically relied...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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