Weisler Media LLC

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Showing posts with label Andy Brown. Show all posts

Showing posts with label Andy Brown. Show all posts

Oct 5, 2015

comScores’ Big Acquisition of Rentrak Shifts Measurement’s Tectonic Plates

I have to admit that I was surprised by the news that comScore was acquiring Rentrak. While I expected more consolidation in the m...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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