Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
Arlene Manos
.
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Showing posts with label
Arlene Manos
.
Show all posts
Sep 19, 2019
Automated Ad Sales: Past, Present, and Future
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Automated ad sales have been around longer than some might think. The first central ad server was actually introduced in 1995 for online a...
Jan 24, 2018
Looking Ahead on Tomorrow’s Tech Advancements
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In a previous article I asked industry experts to recall their most amazing technological advancements from their early careers. Now I ...
Jan 14, 2018
Looking Back on the Technological Advancements of Yesterday
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At this time of great disruption in the media industry, I find it interesting to look back and realize that disruption in media was alw...
Apr 25, 2016
Getting Ready for the Upfronts with the PeopleFront
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This year’s PeopleFront focused on three main pillars of the media marketplace – people, outcomes and ROI – and offered discussion view...
Nov 26, 2014
Addressable Advertising Pushes the Television Evolution
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The recent B&C Content Show dedicated a full half day to discussions regarding the advancements in addressable advertising, TV prog...
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