Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Ben Clarke. The Shipyard. Show all posts

Showing posts with label Ben Clarke. The Shipyard. Show all posts

Jul 10, 2017

Hurdles in Attribution.

Recently, CIMM, The Coalition for Innovative Media Measurement, released the findings of a study on attribution conducted by Sequent Partn...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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