Weisler Media LLC
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Showing posts with label
Ben Tatta
.
Show all posts
Showing posts with label
Ben Tatta
.
Show all posts
Oct 7, 2021
Is There a Future for Media Measurement Currency? The Industry Weighs In.
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The issue of cross media measurement currency (and by currency I mean a standard metric that can be used as a comparison point between com...
Apr 2, 2019
605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605
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The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to mor...
Feb 7, 2018
Bringing Linear TV into the Addressable Market – The Spectrum and 605 Data Partnership
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“Linear television does not come to mind when people think of advanced products,” noted Rob Klippel, Senior Vice President of Advance...
Jan 27, 2018
Joining Forces to Create Addressable Measurement Standards
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Cross MediaWorks, parent company of Cadent , one2one Media and TCA, is partnering with TV data analytics firm, 605, to advance addressa...
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