Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
Beth Rockwood
.
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Showing posts with label
Beth Rockwood
.
Show all posts
Feb 12, 2019
Advancing Cross Media Measurement. Takeaways from the CIMM Cross Platform Video Measurement and Data Summit
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To those of us in the media world, the discussion of attribution and cross platform measurement has been going on for decades. Wai...
Jun 21, 2017
TV Leads All Other Media in Delivering a Brand Message
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TV continues to reign supreme, according to an updated Neustar research study commissioned by Turner and Horizon Media. This extensive ...
May 24, 2017
comScore Announces Cross Platform Measurement Advancements
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For those of us who have been in the research sector of the media business for a number of years, there is nothing as heady or as exc...
Jun 29, 2015
Data, Data Everywhere in the Upfront. An Overview - Part 5
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This is the fifth and final part of a series examining many of the new data initiatives of major data companies. Parts 1 through 4 outl...
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