Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
Big Data
.
Show all posts
Showing posts with label
Big Data
.
Show all posts
Jul 18, 2021
Is There a Future for Research? An Interview with Jeff Boehme
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I have known media veteran, Jeff Boehme, from our days at NBC in the 1980s and since then, he has had a varied and interesting media caree...
Mar 15, 2019
Nielsen’s Take on the Accuracy of Big Data
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While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen ...
Aug 2, 2018
Using Advanced Technologies in Advanced Television. Interview with dataxu’s Sandro Catanzaro
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There is a lot of talk about the introduction of AI and machine learning (ML) to better understand human behavior. Now, as these proto...
Jul 27, 2018
Coming Full Circle in Research by Making Big Data Smaller. An Interview with Maru/Matchbox’s Bruce Friend
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“Technology-enabled research is a trend in the marketplace,” noted Bruce Friend, President of Global Media and Entertainment, Maru ...
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