Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Bill Rosolie. Show all posts

Showing posts with label Bill Rosolie. Show all posts

May 31, 2015

Data, Data Everywhere in the Upfront. An Overview - Part 1

I have been attending (and contributing to) the upfronts for many years but this appears to be the first year that so many networks are...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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