Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label BrandDiscovery. Show all posts

Showing posts with label BrandDiscovery. Show all posts

Jul 1, 2024

Matching Ads with Emotional Context to Programming. An AI Approach with Wurl

Wurl, a connected TV adtech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Part...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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