Weisler Media LLC

With all of new reserves of data coming into the media marketplace, one of the more fascinating sets is offered through Gracenote which ha...

The plethora of datasets coming from various sources, the fragmentation of audiences and platforms and the ever advancing technology t...

Data and its think/speak has become so ubiquitous in the industry now that it's reference in any context - sales, content creation...

It is difficult enough to predict how the media landscape will look next year but it is arguably even more difficult projecting how t...

Fostering innovation in cross platform media measurement and bringing more granular measurement to TV have been missions for CIMM sin...