Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Brian Smallwood. Show all posts

Showing posts with label Brian Smallwood. Show all posts

Oct 4, 2019

The 4As Examine Media Measurement Priorities at Advertising Week

There is strength in numbers. And I don’t just mean that in terms of all of the data being gathered and transacted upon in our industry ...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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