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Showing posts with label
CBS
.
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Showing posts with label
CBS
.
Show all posts
Dec 10, 2019
CBS's Radha Subramanyam Clarifies Today's Complex Data-Driven Ecosystem
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When I first interviewed Radha Subramanyan in 2016, I described her as a "new breed of researcher, easily navigating between the tw...
Nov 2, 2019
TV Measurement in a Digital World. Let’s Discuss
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In a highly fragmented media world, not only does the consumer feel at the cutting edge of media consumption, so does media measuremen...
Oct 4, 2019
The 4As Examine Media Measurement Priorities at Advertising Week
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There is strength in numbers. And I don’t just mean that in terms of all of the data being gathered and transacted upon in our industry ...
Feb 12, 2019
Advancing Cross Media Measurement. Takeaways from the CIMM Cross Platform Video Measurement and Data Summit
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To those of us in the media world, the discussion of attribution and cross platform measurement has been going on for decades. Wai...
Nov 13, 2018
The Coup D’etat in Media. Insights From the TV Data Summit
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There has been a coup d’etat in media. Where Content used to be King, it has now been deposed and replaced by what Eric Shenk, Technic...
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