Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
Cadent
.
Show all posts
Showing posts with label
Cadent
.
Show all posts
Jun 16, 2020
Is It Now or Never For Advanced TV?
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Changes in the media ecosystem didn’t start with the pandemic. In fact, some aspects of media buying and selling have been in discussion...
Nov 21, 2019
The Art and Science of Going Holistic in Addressable Advertising. An Interview with Cadent’s Rachel Herbstman
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A lot has happened at Cadent over the past few months. For one thing, since our last discussion in April, Rachel Herbstman has been pr...
Apr 18, 2019
Cadent's Rachel Herbstman on Using Data to Make Addressable TV Smarter
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Rachel Herbstman always had an interest in advertising and psychology and discovering, as she explained, "why pe...
Mar 30, 2019
The Update on Advanced Advertising
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They say that the more things change the more they stay the same. The recent Advanced Advertising Summit this past week was notable in...
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