Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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List of Interviews
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Showing posts with label
Caroline Horner
.
Show all posts
Showing posts with label
Caroline Horner
.
Show all posts
Jan 24, 2018
Looking Ahead on Tomorrow’s Tech Advancements
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In a previous article I asked industry experts to recall their most amazing technological advancements from their early careers. Now I ...
Jan 14, 2018
Looking Back on the Technological Advancements of Yesterday
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At this time of great disruption in the media industry, I find it interesting to look back and realize that disruption in media was alw...
Jul 24, 2017
Managing Local TV Market Traffic in the Ad Tech Age
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Local traffic systems are often legacy systems, having processed local TV market buys for the industry for years. Now, in an age of greate...
May 16, 2017
Multiple System Operators Bridge the Gap to Local Ads
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Marketers adjusting to changes in consumer behavior must get closer to the consumers themselves. A recent Forrester report said as much,...
Sep 8, 2015
Rentrak's Rubik. Q&A with Caroline Horner
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Caroline Horner was an early pioneer in Set Top Box data through her work digital experience and leadership position at Dish. Now, as S...
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