Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Christian DeBonville. Show all posts

Showing posts with label Christian DeBonville. Show all posts

Nov 10, 2017

Maximizing the Impact of Out of Home Measurement

Where is out of home (OOH) headed in a world of media fragmentation and greater competition for consumer attention? The ARF hel...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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