Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Claire Charron. Show all posts

Showing posts with label Claire Charron. Show all posts

May 2, 2019

Measurement Metric: Attention vs. Inattention

Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attent...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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