Weisler Media LLC

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Showing posts with label Digiday. Show all posts

Showing posts with label Digiday. Show all posts

Nov 12, 2018

What is the Bid Caching Controversy?

Ever heard of bid caching? It’s a technique that extends the life of bids in programmatic ad auctions, as Digiday describes it, which loose...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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