Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
Discovery
.
Show all posts
Showing posts with label
Discovery
.
Show all posts
Apr 8, 2022
HGTV and Lowes Build It Forward
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When it comes to commemorating their centennial, which fell in the middle of the pandemic, Lowes had the right idea in mind. Their significa...
Dec 10, 2019
Discovery’s Power of the Package Lifts All Brands
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What happens to perceived media brand equity value among different stakeholders when individual networks within a family of networks hav...
Oct 7, 2019
Unlocking The Addressable Future
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According to eMarketer, Addressable TV ad spend is on a tear, increasing from $760million in 2016 and projected to rise to $3.49billio...
Mar 1, 2019
Championing Television Targeting Through the ATSG
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Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advance...
Jan 19, 2019
In Pursuit, the New John Walsh Program on ID, Aims to Close Cold Cases
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America is a very dangerous place. And that is why I am happy to report that John Walsh, the justice advocate who turned his family’s...
Dec 16, 2018
Peering into the Media Crystal Ball at The TV of Tomorrow Conference
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Every December in New York, we are given an opportunity to map out the future developments in media at the TV of Tomorrow conference. ...
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